I led the complete brand development for Arcadia Retro Eats, creating a nostalgic yet modern identity capturing the essence of 80s and 90s arcade culture while appealing to contemporary diners.
The logo I created for Arcadia Retro Eats cleverly incorporated elements from classic video games. The standout feature was a Pac-Man inspired “C” that immediately evoked nostalgia while maintaining a clean, modern look. This design set the tone for the entire brand identity, blending retro gaming aesthetics with contemporary design principles.
Taking inspiration from the original Pac-Man game board, I designed a unique menu that resembled a classic arcade level but in brand colors. The layout featured:
Crucially, I strategically highlighted high-profit items within the design, using visual cues such as power-up icons or bonus food graphics to draw attention to these menu options. This approach not only enhanced the brand consistency but also drove revenue by subtly encouraging customers to choose more profitable dishes.
I managed Arcadia Retro Eats’ social media presence across Meta platforms, focusing on both paid and organic growth:
The website I designed and maintained for Arcadia Retro Eats served as a digital extension of the physical space:
To complete the immersive experience, I designed a wall mural that transformed the restaurant space:
This environmental design element tied the physical space to the brand identity, creating a cohesive and memorable dining experience that transported patrons back to the golden age of arcade gaming.
