Liberate Skin Brand Development

I created a comprehensive brand ecosystem for Liberate Skin across digital and physical channels to showcase their premium skincare offerings.

Digital Presence

I built a customized Shopify website highlighting nutrient-rich products like Glow Face Oil, featuring Bakuchiol, Hemp Seed Oil, and Rice Bran Oil. The site architecture enhanced user experience while driving conversions.

I also developed custom landing pages for digital campaigns with compelling headlines, engaging visuals, persuasive copy, and strategic call-to-action buttons. Each page featured a clean layout guiding visitors toward specific conversion goals.

Social Media Strategy

I created paid advertising campaigns and organic content for Facebook and Instagram using visual storytelling that emphasized products’ transformative power and addressed specific skin concerns.

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Product Line Extensions

The packaging system I created for Liberate Skin’s expanded product offerings maintained brand consistency while differentiating between product categories:

Skincare Collection: Extended the packaging design system to include the Glow Eye Elixir and strategically bundled value kits
Cannabinoid Products: Developed distinctive packaging for their synthetic cannabinoid offerings, including vape cartridges and gummies, ensuring compliance with relevant regulations while maintaining premium brand positioning

Visual Asset Creation

As creative director and photographer for Liberate Skin’s product photoshoots, I established a visual language emphasizing product quality and efficacy, highlighting luxurious formulations while creating consistent brand aesthetics.

Marketing Collateral

I designed various marketing materials to support retail partnerships and direct consumer engagement:

Retail Support: Created a package insert, email design, and category banner for the Free Facial Mist campaign with Von Maur
Email Marketing: Designed and developed marketing emails that maintained brand consistency while driving engagement and conversions

The comprehensive approach to Liberate Skin’s brand development ensured a cohesive presence across all consumer touchpoints, effectively positioning their premium skincare and wellness products in a competitive marketplace.

Syosset, NY