I spearheaded complete brand development and market launch of the “My” supplement line, including MyBiotin and MyBiotin ProClinical, creating a distinctive presence in the competitive retail space.
The MyBiotin identity system was crafted to command attention in both direct response and retail environments. The sophisticated brand architecture differentiated core and ProClinical lines while maintaining a cohesive family appearance. Strategic use of rainbow foil on packaging created unmistakable shelf presence.
The packaging system balances premium aesthetics with retail functionality. Each element was meticulously crafted to optimize shelf impact and consumer appeal. Rainbow foil finishing elevated the brand’s premium positioning and created a distinctive visual signature that catches shoppers’ attention.
I orchestrated a comprehensive campaign unifying brand messaging across multiple touchpoints:
Photo and video shoots established MyBiotin’s distinctive visual language. The resulting content library serves multiple channels while maintaining consistent brand storytelling, supporting both digital and traditional marketing initiatives.
These efforts secured placement in 1,300 CVS stores, marking a significant milestone in Purity Products’ retail expansion. The comprehensive brand system ensures MyBiotin maintains its premium market position while delivering strong shelf performance.
